The Ariel campaign emphasizes the issue that why washing is just a job of women?
Displaying the social phenomenon that how a father was concerned over the load when he observed her daughter carrying a heavy load, though she was too somewhere hoping of #ShareTheLoad.
Looking at her and sharing the loading, the father of that girl immediately apologizes to her daughter and promises her that his son will also #ShareTheLoad.
In one of its campaigns, Ariel tries to show the social story which revolved around three personalities of a family including mother, daughter, and son. The entire story represents the difference in the upbringing of a boy and a girl in the family. The girl was scolded by her mother to do household activities and laundry while the boy was permitted by his mother to go and play with his friends. Again the daughter was hoping for #ShareTheLoad but the story reveals the actually hidden socio elements which somewhere demoralizes girl and burns the term gender equality.#Sharetheload 2 year’s son sharing the load by helping Mom in washing clothes.
14 Comments
Anahita Irani
#Sharetheload is a brilliant initiative by Ariel India. We need to teach our boys from a young age to help out in household chores.
Noor Anand Chawla
I’m quite impressed with Ariel’s take on corporate responsibility. I’m glad they’ve picked up the issue of gender equality at home.
Shraddha Bhalla
I loved this campaign! Thank you to all the brands for trying to raise gender equality through advertisement.
sapna bansal
an eyeopener..wish my MIL could read it :P.. #equality is very much needed
Pamela
Such important message from Ariel. Much needed solution in todays world. The way they represented , I must say its worth. The importance of Job and equality of genders are important.
Amrita
Ariel is a trustworthy brand and it is a great initiative by them to spread the message of #sharetheload. I have seen the advertisements and they do convey the message. Thanks for sharing the news that Ariel is sending #HamperOfEquality to all those who write to them. Hope this endeavour spreads the message of equality all over.
Sundeep
I must say this is fantastic initiative. There is good intentions behind this ad campaign.
Mrinal Kiran
This is a really noble and much needed initiative… I am glad that ariel took this initiative! Sharing the load is very important in every field!
Pallavi
Such a nice hamper,wish this is taught in every house .All genders should be treated equally.
I’m totally against gender inequality.